Gennaro Jewelers History – A Tradition of Excellence

Gennaro Jewelers was originally named Von Der Heydt Jewelers in 1923.

The Success Story of Gennaro Jewelers

In the Early 1900’s

Erwin Von Der Heydt Was Born on a Small Farm in North Bellmore. As A Youngster He Was Very Mechanically Inclined And Became An Expert Watchmaker. His First Job Was With Two Brothers Whose Famous “Omega” Pocket Watch Later Became World-Renowned.

In 1923

Erwin and his wife Betty opened their distinctive jewelry and gift shop at 410 Bedford Avenue in Bellmore. As one of the finest jewelers on Long Island, Mr. Von der Heydt was contracted to install the clocks at the West Bathhouse at Jones Beach.

In 1962

Louis Gennaro, a graduate horologist (watchmaker) with 20 years of experience purchased Von Der Heydt Jewelers.

Louis continued working for 6 more years maintaining the fine tradition of quality service, selection, and superior customer satisfaction. In 1968 the store became Gennaro Jewelers and Louis Gennaro continued to serve as the “premier” jeweler in the area.

In 1979

An Experienced Designer and Manufacturing Jeweler, Gary Hudes, Joined the Staff of Gennaro Jewelers and Became A Partner Shortly Thereafter. To Meet the Increasing Needs of His Customers, Hudes Expanded Gennaro Jeweler’s Manufacturing Capabilities In Addition To Their Design/Remount, Appraisal, and Repair Facilities.

Gary Hudes is an Honorary Member of the Nassau County Detectives Association, the New York State Troopers and the Deputy Sheriff’s Benevolent Association. He has been the recipient of many community awards including The Lions Club, Chamber of Commerce, Toys for Tots, NYS Governor George Pataki, Trout Unlimited, NYS FOP, Knights of Columbus, Knights of Pythias and the Long Island Shields, to name a few. The Honorable Gary Hudes also served with overwhelming success and accomplishments, for 17 years as a Councilman for the Town of Hempstead, America’s largest township.

Gennaro Jewelers Storefront at 410 Bedford Avenue in Bellmore Long Island NY


The Promise

Our Promise at Gennaro Jewelers is to provide our customers with a shopping experience that will exceed their expectations of our store, our merchandise, and our service.

Gennaro Jewelers will accomplish this by:

  • Providing you with exceptional attention to every visitor to our store.
  • Helping you celebrate your life’s special occasions.
  • Providing superior value in terms of merchandise quality, price, selection, and satisfaction.
  • A commitment to conduct ourselves with integrity and exceed our customer’s expectations in every facet of our business.

Remember, While You Wait and Watch.

Your diamonds NEVER leave your sight!

Serving Bellmore Long Island - Gennaro Jewelers Guarantee - Part of Your Community Since 1923
Gennaro Jewelers White Glove Service

Gennaro Jewelers Services

What separates OUR services from others is our diamond policy. Your diamonds NEVER leave your sight at Gennaro Jewelers in Bellmore. Re-sizing, Re-setting and Re-designing are done While You Wait and Watch!

All Gennaro Jewelers products come with the service and quality upon which we have built our reputation over the last 95 years. Service after the sale is equally as important as the sale itself. Gennaro Jewelers provides reliable quality, trustworthy expertise and a commitment to service like none other. We stand behind your purchase because we believe in the quality of our jewelry and value the longevity of a personal and special relationship with you

You will receive our personal service and detail attention to every purchase you will make.

Gennaro Jewelers Products

We have a fabulous collection of classic to contemporary jewelry designs and unique styles that nurture your emotions and enhance the joy of gift giving and receiving. At Gennaro Jewelers, you will find a wide selection of fine jewelry, from exquisite Bridals, gorgeous Fashion Rings, beautiful Earrings & Pendants, to attractive Bracelets as well as many Unique and Custom Styles. Our spectacular selection of jewelry is available with a variety of high-quality diamonds, emeralds, rubies, sapphires, tanzanite, pearls, aquamarine, and other semi-precious gemstones. We have a stunning collection of gold and silver jewelry, as well as many fine watch brands to provide you with a wide range of choice for every occasion.

Always competitively priced, Gennaro Jewelers is committed to being your vital link to the world of beautiful jewelry!

Gennaro Jewelers Products
Gennaro Jewelers Quality

Gennaro Jewelers Quality

Gennaro Jewelers guarantees you full satisfaction and value for your money. We are obsessive about quality. We deal with the finest manufacturers across the globe and also design and create incredible jewelry, on our premises. We inspect every piece of jewelry and make sure it follows our strict internal standards of quality control. Our approach makes it possible to offer our customer ultimate satisfaction from every perspective, be it precious metal casting, stone setting, polishing, finishing, style & designs or before & after sales services. No question is too insignificant. You will receive personalized service and you can expect our strict attention to every detail.

We personally select each piece of jewelry, diamonds, and gemstones in our cases. Since we sell only what we ourselves carefully selected and inspected, we have unrivaled quality control. At our store you can compare different pieces side by side, see, feel and appreciate the difference quality makes.

Gennaro Jewelers Staff

At Gennaro Jewelers the passion for beautiful jewelry and friendly service is obvious.  Our friendly sales team has a vast knowledge of jewelry and can help make your jewelry decision …an easy one! From engagement rings and anniversary bands to that perfect Christmas and Valentine’s Day gift, Gennaro Jewelers offers you the ultimate shopping experience.

As a Gennaro Jewelers customer, you will get good advice from a professional, who has spent their entire career studying jewelry and someone that continues to stay on top of all of the current trends. We have gemological training, read professional journals to keep up to date, travel to trade fairs and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is just right for your lifestyle. We assure you that your visit with us will be pleasant.

We realize that individual taste, styling, and design are extremely important to you when you decide to make your jewelry purchase. Our aim is to provide quality services and products with the highest degree of customer satisfaction. Our globally sourced designs help to express your unique personality and suit your lifestyle. We will personally help you to select the exact style & design that will celebrate the important occasions and milestones of your life.

Gennaro Jewelers Staff

Gennaro Jewelers Store


Please Visit Gennaro Jewelers at the following location.

Gennaro Jewelers
410 Bedford Ave
Bellmore, NY 11710

Telephone Number: (516) 785-0134

Gary Hudes- Owner/ Professional Jeweler/ Award Winning Designer



Mon -Fri: 9:30am – 6:00pm
Sat: 9:00am – 5:30pm
Sun Closed

Why Shop at Gennaro Jewelers

Why Shop Us – Reasons to Buy from an Independent Jeweler

A Neighbor You Can Trust

Buying jewelry is all about trust. You can trust us because we are an active part of your community for more than 95 years. Our reviews online are incredible and speak volumes of the opinions of our long time and NEW customers! We are consultants to Law Enforcement agencies and trusted by their members. Insurance companies and law firms use and trust our professional services .We support local charities and volunteer our time to support local causes. We are here for you and your neighbors and will serve you above and beyond what a corporate business would because we know that word of mouth is the lifeblood of a local business. Make sure when you have a good experience, you tell your friends too!

Growing with You

As we get older, we sometimes get larger too. We will make sure your jewelry grows with you by resizing your rings and adding links to bracelets, necklaces, and watches. If you become very successful later in life, you may want to upgrade an engagement ring, without replacing it, by adding a match to your original center diamond and a larger center diamond between them. Our relationship with you will last a lifetime. In fact, for many families, it stretches for generations.

Individual Style

In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You’ll see anything you buy there over and over, even when you travel to other towns. When you chose Gennaro Jewelers, you can select styles that have been handpicked or created just for your individual taste. In fact, we keep individual customers in mind when we go on buying trips and may select something just for you. You will receive individual service that you can never get from a huge corporation that buys in bulk for all its stores.

Not Just a Face in the Crowd

You are important to us: as a friend, a neighbor, and an individual, not just another face in the crowd. We will remember your anniversary and will even know which style your spouse tried on during a recent visit. And we will help you build a wardrobe that works: we can suggest some earrings to match a necklace you bought last year. When you take a big step in your life, like getting engaged or celebrating the birth of a child, we understand how important it is to make the moment match the emotion and can help you personalize your purchase.

Care & Cleaning

Not only do we care about you, but we care about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keep them beautiful. Bring them in any time for a FREE ultrasonic cleaning. In addition, bring in your rings every year or two to have the prongs checked to make sure that you never lose a gemstone. We offer this as a free service to customers. When your jewelry looks good, we look good too! Only a local jeweler cares to make sure that your jewelry stays beautiful forever…

Competitive Pricing

We travel far & wide to buy our diamonds direct from the source and choose each diamond we sell for maximum beauty and value. Don’t be fooled by the deceptive “50-80% off” offers that clog your mailbox: we offer you honest value every day.

Professional Advice

When you buy at a “chain store” or a mass merchant, the person behind the counter might have sold auto parts or ice cream the week before. When you choose Gennaro Jewelers, you will get the best advice from a true jewelry professional, that has years of jewelry experience and training. Our staff consists of trained professionals with a combined experience of 100’s of years! We have gemological training, read professional journals to keep up to date, travel to trade conventions and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is just right for your lifestyle.

Authorized Dealers

We are an authorized dealer for all the brands we carry. This is especially important for watch brands, since “grey market” watches (commonly sold in foreign country’s), when you are on vacation, are often not covered by warrantees. We don’t sell “grey market” brands for that reason. The makers of respected brands know that we will stand behind their products with the right kind of product education and after-sales support. When you purchase a watch from Gennaro Jewelers, any common watch battery will be changed FREE, for as long as you own your watch! In addition, after your Gennaro selection, we will shorten your watchband…or lengthen it, at NO COST to you! As an authorized dealer, we also have access to the latest, most in-demand styles of the season. Make sure the brand you buy is legitimate, by purchasing it from Gennaro Jewelers.

Attention to Detail

We personally select each piece of jewelry and gemstone in our cases. We don’t sell jewelry from some central warehouse. Since we sell only what we ourselves carefully select, we have unrivalled quality control. When a mass merchant buys thousands of items, often deliveries are only spot-checked. Since we care enough to look carefully at every jewelry piece before buying it, shouldn’t you? If you buy from a website or from TV, the piece you receive may not be what you are expecting. At our store you can compare different pieces side by side, see the difference diamond qualities make, and also try on jewelry before you buy.

Designs of Your Dreams

If you’re not finding what you want, we can find it or make it for you. If it’s something simple, you might find it in the catalogs from our preferred suppliers and it can be special ordered for you.

More importantly, we also offer custom jewelry, with your choice of design and gemstones. You can remake that “dated” design that you don’t wear anymore or make your jewelry dream a reality; it’s up to you, let us make your jewelry dreams come true. Our designers will sit with you and determine your taste and preferences. We will then illustrate the design and show you the progress every step of the way! Your complete satisfaction is our ultimate goal.

Custom Jewelry Designs

Prices Based on Current Gold Price: $2,380.00 | Last Updated 05/16/2024 11:00:00 AM